5 Reasons Why You Need A Website For Music Promotion
One of the biggest advantages for an independent artist to have a website is the full control over how they would like to present themselves, moreover, it gives you an advantage in your online portfolio and music promotion.
Here we explore 5 reasons why having your own website is important to music promotion, and check out our blog for further tips on music marketing.
1. Sustain your branding
Building your own personal website gives you complete control over your branding, which is something that social media cannot do. In the music industry, social media has a one-size-fits-all brand identity that includes ads and distractions, which can take away from your message as an artist. If you want to be in control of your art and how it is presented, building an artist website is the way to go. For more tips, check out our article on branding.
Through out your music career, being in control of your branding is vital. It creates a strong consistency between both social media channels and personal websites. This creates a strong online presence - helping you easily do promotional work. For more information, check out our detailed guide to music promotion in 2022 in our blog entries.
2. Create your information hub
Building an artist website allows you to put all your marketing communications in one place, your electronic press kit (Check out our article exploring in depth on how you can create your own EPK), music videos, pictures, bios, tour dates and essentially everything you have to deliver to fans and press. This information has to be widely accessible to music journalists and bookers who are looking to work with you.
You can house everything at one place, making it easy for you to update and the target audience to consume.
3. Legitimize yourself
With so many website builder (Squarespace, Wix, WordPress, and others), you can get a pro website made without a lot of investment.
The way we look at it, a music artist website totally legitimizes you and makes a statement about your professionalism. If being a true professional is important to you, then building a website is a necessary move.
Your website is in companionship with your social media, in terms of music promotion. One is in companionship with the other, your social media should link to your website, and vice versa.
Having your personal website as a one-stop destination to gather all information about you. A hub to link all platforms together, including smartlinks, appearance on other websites. This shows that you take initiative in presenting yourself in a professional way, and you're serious about your craft. Moreover, a personal website drives organic fan newsletter sign up.
4. Build your fanbase through newsletter
With your own music website, you can add text to your pages that mentions your artist name and your latest music. And your web page is the key link to encouraging visitors to sign up for your newsletter
Any strong music promotion campaign requires you to broaden your audience through social ads, spotify promotion,... A strong email list is the backbone to building your longevity, helping you navigate and build a stronger relationship with your audience. Your web page is the main gate to collect emailing lists - your fans visit the website, checking out the portfolio, and leading to email subscription to receive the latest news about your activities.
Check out our blog for tips on how you can grow your fanbase through newsletter
5. Gain insight into your fanbase
Having data about where your fans are, who they are and where they come from can help you advance in music promotion, and deliver your music to the right target audience.
Helping you grow and your music gets shared to the people who are seeking for your sound.
There is a lot of data on the website to help you make informed decisions. Set up Smart Links with Landing pages to see where your fans are coming from and which tracks they play most. This data will help you get to know your fanbase better and promote your new album or marketing campaign successfully.
Having your own website is a concrete step to sustaining a successful music campaign, along with social media ads and promotion. Music promotion services like Base for Music can help you to promote your music across platforms like Facebook, Instagram, TikTok, YouTube and Spotify while giving you the in-depth insight and data about your fanbase. Sign up for your free account today!
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