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How to activate algorithmic recommendations with ads

How to activate algorithmic recommendations with ads

Each streaming platform and social network has its own recommendation system, for example Spotify has developed the BART algorithm ⚙️

The BART algorithm is influenced by criteria such as skip rate, average number of streams per track and listening time 🎧

Find out how you can positively influence Spotify's algorithm

Understanding algorithms to better influence them

Streaming platforms and social networks have made algorithms the cornerstone of their user experience.

Their algorithms are based on a set of criteria that will recommend, or not, content to users who have shown an interest in similar content.

Many platforms use this approach: Tiktok, Youtube, Instagram, Deezer, Spotify, etc.

Take Spotify, for example, which uses an algorithm called BART : Bandits for Recommendations as Treatments.

BART : Spotify's algorithm

BART has three functions

Natural language processing (lyrics language), Raw audio analysis (song mood) and Collaborative filtering.

Collaborative filtering compares new songs with a listener's current habits to decide what will suit his or her taste.

The algorithm takes numerous statistics into account when making its recommendations, the most important of which are as follows:
- User listening history
- Skip rate (- of skips = + of recommendations)
- Listening time (must be greater than 30 seconds to positively influence the algorithm)
- Listener engagement (average number of streams, additions to playlists, saves, etc.)

The first 24 hours are crucial

It's advisable to launch promotion as soon as the track is released, as it's the first 24 hours that determine your track's basic position in the algorithm.

Algorithmic playlists

"Release Radar" and "Discover Weekly" are the most listened-to playlists on Spotify.

Release Radar focuses entirely on your subscribers, while Discover Weekly looks at which playlists your track is included in, where and alongside which other tracks.

Ads as a BART algorithm trigger

Ads can play a decisive role in your algorithmic recommendations. Our ad formats such as Spotify Listeners and Spotify Engagement will prospect for listeners without positively or negatively influencing your recommendations, at least initially.

Then, when a qualified listener is obtained through ads, they'll be redirected to your artist page or track and will engage with your music: by subscribing, liking the track, listening to it again and adding it to their personal playlists.

Since this is a qualified listener arriving directly on your profile, unlike private playlists for example, the engagement statistics will be strong and therefore perceived positively by the algorithm.

The algorithm will take into account the habits of the targeted users, and accordingly increase the popularity score of your track on Spotify (the Spotify Popularity Index is a score from 0 to 100).

To discover other ways of increasing your popularity score, here's an article on the subject.

Ads are therefore both an excellent way of boosting your SPI at track release and of attracting new, qualified listeners.

In conclusion, with a campaign launched as soon as your track/project is released, and with an audience consistent with your music, you'll radically increase your chances of being highlighted by algorithmic playlists and of having your music recommended to a greater number of listeners!

With Base for Music, thanks to its self-service platform for artists, you can entrust your music marketing to our teams in order to boost your algorithmic recommendations as soon as your track is released.

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