Four Music Release Strategies You Need To Know in 2022
When it’s time to release your music, a simple upload button wouldn’t work anymore in this age and day. With the rise of platforms such as Tiktok, the way listeners discover a good track constantly changes.
Thus, with every release that you put out, you should consider a release plan with the newest music release strategies to amplify your release’s reach toward your audience. You need to put in lots of promotional efforts prior to your release date. Here are the five most up-to-date 2022 music release strategies you need to know that we compile to help you for your next release.
1. Produce video content
Social media platforms have opened up to many content formats for users - one of them being video content. With the rise of Tiktok, it’s clear that video content is what most audiences prefer nowadays. To optimize the trends, you can release video content related to your music release to promote your music. Here are the two video contents we recommend for independents artists:
Behind the scenes footage
It’s important to remember that people rarely care about what you do, they care about why you do it. Thus, publishing behind-the-scenes content is the perfect way to portray your why. Not only you can have more content to publish and promote around your music release but your fans can also have a better connection between your work and you as an artist.
You can start by documenting every step you make in the progress of making music. Afterward, you can publish short form videos through multiple platforms such as TikTok, and Instagram Reels, or a long documentary on Youtube.
Another video content that would be interesting for you to prepare for your release is live performance. People often say the artist looks most attractive when they’re on stage. You can show your charisma and your music style through these videos.
It’s important to target the right audience for your music since they will most likely be the person who also tunes in for your new release. To learn more, you can check out our article on targeting the right audience.
Ultimately, you can capture that moment and use it as promotional materials for your new release. For the filming, you can ask a friend or if you have the budget, you can hire a professional. After all, you can re-use the footage for future promotion - making this a smart investment from your end.
2. Collab with influencers
As influencers play a large role in the social media landscape, a collaboration with them would help your music release tremendously. It can be either a feature on your music video, featuring your song on their playlist consideration, or just having them film a TikTok video with your music as the background - the options are endless.
To start collaborating with influencers, you can choose between paying for their involvement or networking with them and pitching your song. If you choose the latter option, you can learn more through our article on networking in the music business. In the article, we also go over how you can pitch your music to radio stations and Spotify playlists.
Moreover, you can begin by working with a local influencer to slowly understand how this works as they’re more accessible to work with in comparison to Charli D'amelio.
3. Release multiple versions
Since streaming services are an important aspect of musicians, a great way to gain traffic to your streaming account is to release multiple versions of your music release. With the rise of lofi and slow genres, releasing multiple versions increases the likelihood of the listeners’ interest in your works and searching you up. As a result, by having more people encounter and follow your streaming platforms, you can notify them of your future music releases. In the long run, it helps you to grow your audience and cultivate your fanbase.
4. Utilize social ads
As the music industry gets bigger and bigger, it becomes harder for an audience to discover your release in a sea full of releases. Thus, one of the best ways to break through the noise is by utilizing social ads on multiple platforms such as Spotify for Artists. You can’t fully rely on the belief that great music will get heard as the competition is higher than ever.
By proactively reaching out to your audience, you’re in control of the chances someone stumbles on your music release. To learn more, you can check out our guide on music promotion.
To help your music release get heard by a larger audience, you can run ads for your music using music promotion services like Base for Music - generating sponsored campaigns across social networks such as Facebook, TikTok, Youtube, and Spotify.
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