How to grow your fanbase ?

How to grow your fanbase ?

With the democratization of the means of production and promotion, the modern artist is able to launch his activity in all autonomy. As a consequence of this trend, labels and record companies no longer have any reason to take risks by signing an artist "from scratch".

From now on, most of the artists sign with their team (producers, artistic directors, manager...) and above all, a fanbase, that is to say a small community of listeners following the artist in his projects. 

You will have understood, the fanbase is the essential element to constitute for any artist wishing to develop and to be spotted.



The definition of a fan

But then, what is a fan? First of all, it is necessary to align ourselves with the definition most adapted to the musical universe.

Generally speaking, a "fan" is a person who regularly consumes the music of an artist and who shows his attachment through various actions (purchase of albums, concerts, merchandising...). With social networks, can be considered as "fan" any person who is subscribed to the account of the artist. However, not all of them are active and especially engaged on a daily basis.

In fact, the definition of the fan is vague. It differs according to the artists and their objectives. In this sense, each action will not have the same value for all artists. For example, if your universe is above all visual, if clips are part of your strong point, a subscription on your YouTube channel will be more valuable than a subscription to your newsletter.

It is up to you to decide on your fan acquisition strategy and to bet on the corresponding tools and platforms. However, some points remain unavoidable...



The product

If the music sector has many specificities, it still answers to a universal rule: if the product is not good, there will never be consumers.

The democratization of the means of musical production has made it possible to upload many unfinished or botched projects on the listening platforms. The result is clear: promotions, with or without a big budget, are inefficient. Even worse, it risks tarnishing your image with an audience not yet acquired.

For these reasons, it is necessary to make sure of the quality of your music before promoting it. 

Do not hesitate to compare the mix of your projects with those of recognized artists or to get feedback from professionals before publishing your work.


 

The presence on the networks

We are lucky to live in a time where it has never been so easy for an artist to get visibility independently. 

Social networks allow us to reach a large number of people in a very short time. They are in this sense the best ally of the modern artist.

However, it is necessary to use them wisely because each social network has its specificity. If Instagram allows you to easily put forward a visual universe, Twitter - more open to discussion - will be recommended for a privileged and more personal contact with your fans.

You should therefore focus on the network that works best for you and put all your efforts on it.

 

 

Create a real brand, a universe that fans will be able to identify with

Because of the great competition in the music industry, quality music is not always enough to gather a large number of fans. As for any product, the brand of an artist is an extremely important lever to develop.

The brand is what will set the direction of your musical projects and your posture towards your fans. It is also what will influence your future decisions.

The musical identity can be embodied by a very original musical style, a visual universe (dark, colorful...), a behavior, a lexical field, gimmicks... In short, the construction of a brand is a mix of several elements that will allow fans to identify with you and therefore to actively engage for your music.

 



Create a real brand, a universe that fans can identify with

Because of the great competition in the music industry, quality music is not always enough to gather many fans. As for any product, the brand of an artist is an extremely important lever to develop.

The brand is what will set the direction of your musical projects and your posture towards your fans. It is also what will influence your future decisions.

The musical identity can be embodied by a very original musical style, a visual universe (dark, colorful...), a behavior, a lexical field, gimmicks... In short, the construction of a brand is a mix of several elements that will allow fans to identify with you and therefore to actively engage for your music.



Create a link and make the exchanges interactive and fun (the fan must feel involved)

You have acquired subscribers and more and more people are following you in your projects... now you have to include them in interactive exchanges in order to make them loyal!

One of the secrets of an enduring brand is its relationship with its audience. If the consumer is solicited by his favorite brand, his attachment to it can only increase. 

In short, the fan must feel concerned by the projects of his artist. This can be done through contests, FAQs, collecting fans' preferences on social networks (example: the title of my next album)... For this exercise, the networks are your best ally!



Cultivate your universe and stay consistent

What is the worst choice to progressively lose your fanbase? To move away from your initial universe. Like any brand, the artist has to be faithful to the values that allowed him to gain the admiration of his fans. 

For example, Damso, by evolving musically, has lost part of his initial fanbase since the release of QALF. The public who knew him on Batterie Faible have indeed been disappointed by a Damso moving away from his musical style "nwaar" embodied at the beginning.

If this strategy can pay off when an established artist seeks to detach himself from an image he doesn't like (or no longer likes), it is much less so for a new artist. The public must not feel cheated. 

Thus, you must cultivate your own universe and stick to it for the rest of your projects. Staying consistent is the key to a successful artistic career.

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