Advertising optimization on Youtube Ads
Within the Google Ads tool, a promotion service around the video is available on Youtube as well as on the display network. It translates into different formats and bidding strategies, each of which has its own specificities. They are also complemented by various targeting possibilities. These three elements will define the quality of your settings.
The format :
It is possible to opt for different advertising formats when you want to promote video content. A format such as discovery will allow your campaign to be proposed to a wide range of people, but only those who are truly curious about your content will engage. It allows you to get qualified listeners who will be more inclined to perform actions: likes, subscriptions, shares etc... Other formats, such as instream, will be more in a goal of notoriety and automatically broadcast your content to a new audience. It will allow your music to be seen and heard, but it will generate less reactions from listeners because they are not in a "search" phase. There is no single format that will meet all your expectations. Several formats must be exploited within the same campaign in order to obtain consistent results and new listeners committed to your project. Our tools allow us to directly launch your campaign in several formats in order to track their performance and get the most results.
The targeting :
This aspect of your setup is the most important because it will deliver your content to the right people or not. There is no such thing as standard targeting, it varies the sound of the project, it's localization or it's musical genre. The targeting possibilities can be done according to the users' interests, tastes or even according to the different searches they do on Youtube or Google. Through our audience analysis tools, we can identify the different types of listeners who follow you through your Youtube, Spotify and Instagram page. This analysis allows us to report this information through various targeting linked to the different ad formats we have set up. Thus, with a single campaign, your clip is broadcast in several advertising formats linked to different targetings, themselves inspired by your real listeners and followers. All this implementation will have a direct impact on your results.
Ensure your efficiency with base for music :
Once your campaign is launched, with these different formats and targeting, our teams follow the evolution of your campaign to identify the most effective settings. Your promotion budget will then be concentrated on the most effective formats and targeting to bring you the most results. It is essential that your campaign reaches a large audience likely to subscribe to your music but also that it generates interest around your content. To ensure the effectiveness of your promotion and develop your fanbase, launch your campaigns with base for music.