The Spotify Ad Studio tool
Launched in 2017 in the U.S, Spotify Ad Studio is a platform for advertisers to schedule audio ads for Spotify users. It has quickly enabled artists to promote and showcase their new releases. Depending on the country, access is limited to certain profiles, such as in France, where only companies specializing in advertising have access. Used properly, this tool is a formidable way to develop an artist's fanbase.
How Spotify Ad Studio works:
This powerful tool allows artists to reach new listeners directly in the environment where they listen to their music. Ads are delivered to Spotify listeners with a freemium account, so they are forced to listen to ads to continue discovering new tracks. This format gives you 30 seconds to encourage potential new listeners to discover your music. So it's important to select a strong track that will prompt them to click "Listen Now" and redirect them to the tracks of your choice. Freemium listeners on Spotify are not able to listen to a particular track, as playing is always random. So you need to provide a redirect URL with at least 8 tracks, so that as many of your tracks as possible will follow each other in the listener's ear and they'll discover your project as a whole. The duration of the campaigns is composed of two phases and lasts one month. The first phase, of 15 days, corresponds to the moment when your advertisement will be delivered to new listeners. Each listener who clicks and becomes a new listener is recorded. The second phase, also lasting 15 days, will measure the number of listeners who have been reached by the ad and who return to your page a few days later to listen to your music. In order to get results quickly, it is essential to master all the functionalities of this tool, from creation to optimization of the campaign so that the budget spent is as effective as possible.
Ensure your efficiency with base for music:
Through our audience analysis tools, we can quickly identify the profile of your listeners, which allows us to be autonomous in targeting your campaign. We then parameterize several campaigns in order to quickly capitalize on the most effective one and thus optimize your budget so that you get the most results. This takes place in the first phase of the campaign, where we regularly analyze the results in progress and proceed to the optimization of the budget. To ensure its effectiveness, we also prepare a script at the beginning of your advertisement in order to incite the targeted listener to click.
Example: Do you enjoy discovering new artists on Spotify? Here's Thincoeur and his new track "Amillionovas". Click on "Listen Now" to discover his music.
Several key elements are essential to provide in the script to obtain maximum results. We're also in daily contact with the Spotify Ad Studio team to ensure the quality of your campaigns. To ensure your promotion is effective and your fanbase grows, launch your campaigns with base for music.