Optimize your ads campaigns

Through the various platforms and social networks available, every artist now has the opportunity to communicate to the world. Being able to widen his audience is more complex. Used properly, advertising campaigns are the most effective way to do this. Gradually, each social network and streaming platforms offer their advertising services, however, poorly programmed, these services will have no impact on your project. Two elements are essential to ensure the effectiveness of a campaign.

Settings
Typically, these advertising services offer a simplified version of campaign launch to make it easier for you. This is the case on Instagram, Facebook or Google Ads for Youtube. This solution is a hindrance to the effectiveness of your campaign, because it will be too generalist and will not reach the people most likely to adhere to your musical universe. To ensure the impact of a campaign, this is first of all done in the campaign settings. It is thus necessary to succeed in promoting your music to the right listener but also to encourage them to take action: subscribe to your channel, add your track to his playlist etc... Each social networks or platforms requires different settings in order to make the best use of their capacities.

Targeting
When the campaign is well parameterized, the second essential criterion is targeting. To do this, each project, each artist has its own audience and it is necessary to conceal what their common characteristics are in order to reach similar listeners. This requires an in-depth analysis of an artist's project as well as these statistics in order to understand what is the most optimal targeting. It is also necessary to take into account the environment on which the advertising campaign is being carried out and the typical profile of the users who are on this social network or platform. Once identified, optimal targeting will allow your campaign to highlight your music to the right listeners but also to get them to join to your fanbase.

Being in touch with the advertising services of social networks and streaming platforms, our teams improve every day the configuration of our campaigns to make them more effective for our users. Our analysis tools allow us to identify each project in order to find the most optimal targeting. Your budget will thus be optimized as much as possible. Estimate the impact of your campaign with our tools and grow your fanbase.