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Spotify Schedule: 3-Weeks Guide For A Successful Launch

Spotify Schedule: 3-Weeks Guide For A Successful Launch

You have finally finished your song, and you’re very ready to do promotion and release your song as soon as possible. But you don’t know which marketing mix to use or just rely on Spotify Ads or even when you should set up your Spotify Ads? And then you are always stuck with the question: “Should I run Spotify Ads before or after I release my song? Or how long should I prepare to run my Spotify Ads?” 

The answer is your Spotify schedule needs to prepare at least three weeks before the release date for the best performance. 

Why Do You Need To Have My Spotify Ads Schedule? 

The Spotify schedule plays a major role in leading to a higher chance to boost “algorithms recommendation” for your songs. With a well-prepared schedule, it could gain exposure for your brand better and give a great signal to Spotify Curator in the final pitching. 

If you get playlisted in algorithmic playlists like “Daily Mixes” and “Release Radar”, your release can earn breakthrough success from streams and potential fans. To achieve it, you need a proper Spotify schedule with a mix of organic and paid promotions, namely Spotify Ads. 

To learn more, check out the previous blog about our musician-friendly guide to Spotify’s algorithms. 

The Three Weeks Breakdown: 

As we mentioned, a perfect Spotify schedule must prepare at least three weeks for this big moment. But what are you going to do in that long time? Here is our breakdown of specific weekly plan support for your Spotify promotion: 

Week 1: Content is the first key!

Up-to-date your Spotify to Artist bio: 

An up-to-date bio is a starting point once you’re planning to promote your music and join Spotify for Artist. Your appealing bio is a key communication tool which is why the target audience should care about you. Thus, your bio should include your name, career achievements and background information. Make sure your visual images match your brand identity. 

Create compelling Spotify audio ads: 

When you decide to promote your song on Spotify Ads, it is important to create compelling audio with a solid call-to-action message for your advertising campaign. Remember to keep it simple, short and memorable to catch listeners’ attention and deliver your message. A quick inspiration could be: “Hey, I am BFM, and you are listening to my new song - named Soft. If you like what you hear, tap on my image to explore more”. From that, you can introduce your recognition, your song and also motivate listeners to click on your ads. 

Write a short description for your track: 

Promoting your own song can feel overwhelming, so telling a story can make it more engaging. All the lyrics have the story behind them, and your music promotion should say to it. For example: If Olivia Rodrigo's "Drivers License" is about her watching her ex move on to another relationship, then "Happier" is about her trying to come to terms with it. 

Here are some tips for describing your story: 

  • What inspired you to write your music? 
  • Was it related to something significant that happened in your life?
  • What are the ideas behind your music? 

At the end of the day, your music should speak for itself, nevertheless, promoting your story content can help your music promotion efforts to be personal and genuine.

Week 2: Create a real connection 

Build your social account:  

Apart from Spotify Ads, there are numerous ways to find your music, hence building an interesting social media is necessary. Thus, you should have a timeline for your post to keep in touch with your fans. You can also do a series of countdown days of releasing a new song. Remember to the announcement of your new release on social media with a link directly to your Spotify account.

Expand your media outreach: 

After focusing on the main ad channels like your Spotify Ads and social media, it’s a priority to prepare for your networking in the music industry. You need to send out your demo and written press releases to blogs, venues, media outlets and press contact firstly before promoting into listeners’ playlists. This practice can go along with a simple intention of asking for recommendations but bring a huge advantage to exposure to your music reach.

If this term is unfamiliar to you, check out our blog about how to build your network in the music industry. 

Week 3: Gain exposure for your music 

Pitch for Spotify curators: 

After you are well-prepared for your steady plan, it’s time to pitch with Spotify Curators. In the final week, you will submit your song at least seven business days before your release. You need to tell the Spotify team about the key detail of your track, like mood and genre. Moreover, the solid Spotify Ads schedule and music marketing strategy will increase your likelihood of being playlisted. There are over 70,000 tracks released on Spotify every day, thus, showing your effort into your music release can help you stand out from the competition. 

If you want to learn more about this process, check out our article about how to get on the Spotify Release Radar playlist and how to send a perfect pitch for Spotify Curator. 

Relying only on advertising on Spotify Ads to promote your song is never enough, you always have to well-prepare from your side. Apart from building your community, using a mix of marketing of both organic promotion and paid ads is the optimal way to expand your identity. We will discuss this strategy deeply in the next blog post. 

At Base for Music, we help to increase your Spotify stream through a simplified dashboard that generates sponsored campaigns across popular social platforms like Spotify, Facebook, Tiktok and Youtube. 

Sign-up for your free account today!

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