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Understanding Your Music Lifetime On Streaming Platforms

Understanding Your Music Lifetime On Streaming Platforms

When independent artists distribute their music through various music distribution services, the music lifetime is determined by the service and plan that they choose. 

However, what happens next after the distribution process? How can artists ensure the success of their music beyond its initial release? 

In this article, we will break down the concept of music lifetime, providing a detailed breakdown to help independent artists understand what impacts their music longevity. 

In addition, you can also have a look at our article on Top 4 Music Distribution Services 2023 to find a suitable distributor to support your music career. 

The basics of music lifespan on streaming platforms 

When it comes to the lifespan of music on streaming platforms, the duration of availability varies depending on the distribution service. While some services offer a lifetime feature, others require an annual fee to extend the availability of your music. 

However, if your music doesn’t stay relevant and popular with your audience, the length of time it’s available online is meaningless. 

For example, on Spotify’s Discovery Weekly playlist, the average lifespan of a song is approximately 11.3 days, which highlights the importance of keeping your music relevant and engaging to your listeners. Therefore, it is crucial to understand how to maximize the lifetime of your music and make it appealing to your target audience.

4 Factors that impact the longevity of music streaming

Making your music available online is only the beginning of a long journey towards success. To truly make an impact and build a sustainable music career, it's important to understand the factors that can impact the longevity of your music on streaming platforms, these factors include: 

  • Promotion

An effective promotion plan is crucial to the longevity of your music on streaming platforms. Without it, your music will have a limited reach and struggle to gain attraction. Having a promotion plan for your music will ensure it reaches a wider audience and has more potential to go viral. 

For more information on promotion for independent artists, have a look at our article on Top 4 Social Ads Platforms For Music Promotion

  • Playlist Features

Being added to public playlists on music platforms can significantly impact the longevity of your music. If your music is included in a playlist with a unique vibe and style, it will increase your chances of being recognized and discovered by a wider audience who appreciates your style of music.

  • User Engagement

User engagement is a critical factor that can impact the longevity of your music, especially in the streaming platforms market. When users engage with your music, it not only increases your music visibility and attracts new listeners but also provides valuable feedback that you can use to create more music that resonates with your audience. This, in turn, can foster a loyal fan base and support your music career in the long run.

  • Algorithm Changes

Streaming platforms’ algorithms are constantly evolving, and changes to the algorithm can impact the visibility and discoverability of your music. 

For example, Spotify may prioritize certain genres or styles at different times, or prioritize tracks with high user engagement. Keeping track of these changes and adapting your promoting strategy accordingly can help ensure your music stays relevant and visible to your audience

How to extend your music lifetime? 

As an independent artist, it's not enough to simply distribute your music online. To maximize the lifespan of your music on streaming platforms, it's crucial to understand the factors that influence its longevity. One of the most important factors is music promotion.

However, promoting your music can be challenging, especially with the level of competition in the industry. 

Base For Music is a complementary service that is designed to help independent artists stand out in the music market. By generating ads campaigns across popular streaming platforms like Spotify, Facebook, TikTok, and YouTube. With our simplified dashboard, you can easily reach the right audience, increase visibility and engagement, and boost your chances of success.

We are going to have an upcoming article on tips to help independent artists to extend their music lifetime. Subscribe to our blog to learn more about this topic! 

Sign-up for your free account with Base For Music now!

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