Ways to Elevate Your Music Videos Monetization Revealed
Are you an independent musician looking to monetize your music videos? Whether you're monetizing on YouTube or licensing your videos, we've got you covered with tips and tricks to help you turn your creativity into revenue. Don't miss out on this opportunity to boost your music career as much as your wallet!
Before we jump into the details, have a look at which distribution services can support you with music video distribution in our article on the top 4 music distribution services in 2023.
Music videos monetization for independent artists
While independent musicians may not earn as much revenue from video streaming on distributing platforms compared to major label artists, you can still potentially generate a significant income. There are several ways to maximize monetization opportunities available on the platform. Hence, It's important for you to explore different avenues and find the methods that work best for your goals and needs.
By joining the YouTube Partner Program and monetizing their videos, artists can earn a portion of the advertising revenue generated from the ads displayed on their videos. Reportedly, in 2022, musicians make a minimum of $0.00069 per stream. YouTube Music pays out around $1 per 136 streams, $100 per 13,605 streams, and $1000 per 136,054 streams. But you’ll need Youtube Content ID to monetize your works on the platform.
What is Youtube Content ID?
YouTube Content ID allows owners to identify and manage copyrighted content on YouTube. Whenever a video is uploaded, the Content ID system automatically scans it to see if it matches any of the fingerprints in its database. This helps artists to protect content on the platform by identifying and taking action against unauthorized usage.
If you want to do it manually, you can sign up for the Youtube Content ID with the Youtube account that you use to post the music video with. However, most artists would go for an easier way which is using distribution services as an all-in-one third-party package to Youtube Content ID. The Content ID system will automatically generate an asset when they deliver your music to YouTube. You can earn ad revenue from your video, which will be reported and paid out to you quarterly by the distribution service.
Particularly, as CD Baby is a flagship member of YouTube's Preferred Distributor Program, and YouTube Content ID is an automated system of TuneCore, they often are the top choices for artists who want to make the most of their music on the platform.
Take a closer look at our article of CDBaby or TuneCore to find out the different features and pricing structures of these two in distributing your music!
What are the types of revenue streams on Youtube?
The amount of money that an artist earns from a music video depends on the number of views, the engagement rate of viewers, and the amount of advertising revenue generated. There are several revenue streams you can explore to monetize your content:
Ad revenue: You can earn money from ads that play before, during, or after your videos.
Channel memberships: You can offer exclusive perks and benefits to subscribers who pay a monthly fee to become a member of your channel.
YouTube Premium: You can earn a portion of the revenue from YouTube Premium subscribers who watch your videos.
Brand deals and sponsorships: You can work with brands and companies to create sponsored content or product placements within your videos.
Similar to YouTube, the revenue generated on TikTok can vary widely. According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. Success on the platform often depends on the quality and uniqueness of content, the size of audience, and the engagement levels. However, with the right approach, independent musicians can potentially earn a significant income from TikTok.
As a popular platform for musicians to showcase their music and gain new fans, TikTok offers different ways of earning revenue from content. To assist you in this, TikTok has a feature that pays creators based on their content's engagement and views, called TikTok Creator Fund
What is TikTok Creator Fund?
This is a special program that helps people who make videos on TikTok earn money for their hard work. The fund is currently only available in selected regions, but it's an opportunity for independent musicians to earn revenue directly from the platform. The more views your videos get, the more money you can make.
To be eligible for the Creator Fund, a creator must meet certain criteria, including: having at least 100,000 authentic video views in the last 30 days, being 18 years or older, and consistently posting original content in line with TikTok's community guidelines. Once a creator is approved for the fund, they will receive a payment based on the performance of their content.
What are the types of revenue streams on TikTok?
It's important to note that not all revenue streams may be available to all creators and that the amount of money earned can vary widely based on a number of factors, including the creator's audience size, engagement rate, and the type of content they create.
- Brand deals: Musicians can also earn revenue from brand deals on TikTok, where you partner with brands to promote their products or services in their content.
- Live streaming gifts: During live streams, viewers can send virtual gifts to creators, which can be converted into real money.
- Donations: TikTok users can donate to their favorite creators through the app, which can provide an additional revenue stream.
- Events and appearances: Successful creators may be invited to attend events or make appearances, which can provide additional income opportunities.
It's important to note that not all revenue streams may be available to all creators and that the amount of money earned can vary widely based on a number of factors, including the creator's audience size, engagement rate, and the type of content they create. We highly recommend artists do research on the specific fund and platform to, spend consistent effort and are willing to experiment with different strategies. By following these tips and staying focused on your goals, you can increase your chances of success as an independent artist.
Tips to optimize your music video income
Since music video distribution offers more benefits than just the visual aesthetics, independent artists should explore multiple revenue streams to monetize their music videos effectively. By combining different methods, you can maximize your income and reach a broader audience.
In our previous article, we’ve had your back on 4 steps for a successful music video distribution. Have a look to plan your next releases!
Some of our added recommendations are:
Independent artists can monetize content and grow audience by releasing music videos on streaming services like Spotify and Apple Music. These services pay a percentage of the revenue generated by streams and downloads, and also offer ad-supported options for additional revenue. Releasing music videos can also increase your fan engagement and build a larger audience, leading to more streams and revenue over time.
Run Social Ads
Kickstarting successful music video launches is the first step to optimize your distribution income. By running social ads and optimizing your music video income, you can reach a larger audience and generate more revenue as an independent artist. However, as different social media platforms have different audiences and ad formats, it’s important to carefully choose the platform that aligns with your target audience and ad goals.
Understanding the difficulties that artists have to face with to stand out in the music industry. Base for Music offers you the helpful hand of a professional music promotion service. Rest assured we’ll assist you in generating sponsored campaigns across social networks such as Facebook, TikTok, Youtube, and Spotify. With a simple dashboard, make sure running the right ads to further boost your music video profit.
Sign up for a free account today!
Learn How to Grow your Fanbase
Sign-up to our newsletter to receive all the tips & tricks on the Music Industry.