Privacy Policy

At Base for Music, safeguarding your personal data is a top priority.

When you use the platform https://www.baseformusic.com/fr (hereinafter referred to as the "Platform"), we may collect personal data about you.

The purpose of this policy is to inform you about the methods by which we process this data in compliance with Regulation (EU) 2016/679 of April 27, 2016, concerning the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the "GDPR").

1. Who is the data controller?

The data controller is Base for Music, SAS, registered with the RCS of Paris under number 851 675 173 and headquartered at 148 rue du Faubourg Poissonnière 75010 Paris (hereinafter "We").

2. What data do we collect?

Personal data is information that allows the direct or indirect identification of an individual.

We collect data falling into the following categories:

• Identification data (including your name, surname, email address, phone number, country of residence, musical style);
• Data relating to your musical creations (including the URL linking to your musical creations);
• Data relating to social networks (including the URL of your social media accounts);
• Connection data (e.g., IP address, logs, passwords);
• Data relating to third-party accounts (e.g., Facebook API, YouTube API, Google API services user data policy);
• Data relating to your bank cards;
• Any personal data provided by you in the context of our services.

We use YouTube API services; you can review the YouTube Terms of Service, Google Privacy Policy, and Google API services user data policy.

3. On what legal bases, for what purposes, and for how long do we retain your personal data?

Purposes:

• Provide our services available on our Platform via your account (creation and distribution of advertising campaigns on your social networks and measurement of campaign performance)
• Carry out operations relating to the management of our customers concerning contracts, orders, invoices and follow-up of the contractual relationship with our customers Build a customer file
• Send newsletters, requests and promotional messages
• Responding to your requests for information
• Comply with legal obligations applicable to our business
• Develop statistics to improve user experience
• Managing requests to exercise rights

Legal basis

• Execution of pre-contractual measures taken at your request and/or performance of the contract you or your company have entered into with us
• Performance of the contract you or your company have entered into with Us
• Our legitimate interest in developing and promoting our business
• Our legitimate interest in building customer loyalty and informing our customers of our latest news
• Our legitimate interest in responding to your requests
• Comply with our legal and regulatory obligations
• Your consent
• Our legitimate interest in responding to your requests and keeping track of them

Storage times

• Your data will be kept for the duration of your account. If your account is inactive for 2 years, your personal data will be deleted if you do not reply to our reactivation email. In addition, your data may be archived for evidentiary purposes for a period of 5 years.

• Personal data is kept for the duration of the contractual relationship. In addition, your data (with the exception of your bank details) is archived for evidentiary purposes for a period of 5 years. Your credit card details are kept by our payment service provider until the invoice has been paid in full for one-off transactions, and for the duration of the subscription for recurring transactions. Data relating to the visual cryptogram or CVV2 on your bank card is not stored. Data is kept for the duration of the contractual relationship.

• Data is kept for 3 years from the date of your last contact with us.

• Data is kept for the time necessary to process your request for information and is deleted once the request has been processed.

• Invoices: Invoices are archived for 10 years. Transaction data (with the exception of bank details) is kept for 5 years.

• Data is kept for 25 months. If we ask you for proof of identity, we keep it only for the time needed to verify your identity. Once verification has been completed, the proof of identity is deleted. If you exercise your right to object to receiving marketing communications: we keep this information for 3 years.

4. Who are the recipients of your data?

The following entities will have access to your personal data:

(i) Our company's staff; (ii) Our subcontractors: hosting providers, newsletter sending service providers, e-commerce/CRM providers, data visualization tools, online payment service providers, audience measurement service providers. (iii) If applicable: public and private organizations, exclusively to meet our legal obligations.

5. Are your data likely to be transferred outside the European Union?

Your data is stored and retained for the entire duration of processing on servers of the company IONOS by 1&1, located within the European Union.

In the context of the tools we use (see article on recipients regarding our subcontractors), your data may be subject to transfers outside the European Union. The transfer of your data in this context is secured using the following tools:

• either the data is transferred to a country that has been the subject of an adequacy decision by the European Commission, in accordance with Article 45 of the GDPR: in this case, that country ensures a level of protection deemed sufficient and adequate to the provisions of the GDPR;

• or the data is transferred to a country whose level of data protection has not been recognized as adequate under the GDPR: in this case, these transfers are based on appropriate safeguards indicated in Article 46 of the GDPR, tailored to each provider, including but not limited to the conclusion of standard contractual clauses approved by the European Commission, the implementation of binding corporate rules, or under an approved certification mechanism;

• or the data is transferred on the basis of one of the appropriate safeguards described in Chapter V of the GDPR.

6. What are your rights regarding your data?

You have the following rights regarding your personal data:

• Right to information: this is precisely why we have drafted this policy. This right is provided for by Articles 13 and 14 of the GDPR.
• Right of access: you have the right to access all your personal data at any time, pursuant to Article 15 of the GDPR.
• Right to rectification: you have the right to rectify at any time your inaccurate, incomplete, or outdated personal data in accordance with Article 16 of the GDPR.
• Right to restriction: you have the right to obtain the restriction of the processing of your personal data in certain cases defined in Article 18 of the GDPR.
• Right to erasure: you have the right to demand that your personal data be erased, and to prohibit any future collection for the reasons stated in Article 17 of the GDPR.
• Right to lodge a complaint with a competent supervisory authority (in France, the CNIL), if you consider that the processing of your personal data constitutes a violation of the applicable laws (Article 77 of the GDPR).
• Right to define directives regarding the conservation, erasure, and communication of your personal data after your death.
• Right to withdraw your consent at any time: for purposes based on consent, Article 7 of the GDPR provides that you may withdraw your consent at any time. This withdrawal will not affect the lawfulness of the processing carried out before the withdrawal.
• Right to data portability: subject to certain conditions specified in Article 20 of the GDPR, you have the right to receive the personal data you have provided to us in a standard machine-readable format and to request their transfer to the recipient of your choice.
• Right to object: under Article 21 of the GDPR, you have the right to object to the processing of your personal data. Please note, however, that we may continue to process them despite this objection, for legitimate reasons or the defense of rights in court.

You can exercise these rights by writing to us at the contact details below. We may ask you on this occasion to provide us with additional information or documents to justify your identity.

7. What cookies do we use?

To learn more about cookie management, we invite you to consult our Cookie Policy.

8. Point of contact for personal data matters

Contact email: team@baseformusic.fr Contact address: 148 rue du Faubourg Poissonnière 75010 Paris

9. Modifications

We may modify this policy at any time, especially to comply with any regulatory, jurisprudential, editorial, or technical developments. These modifications will take effect on the date of entry into force of the modified version. You are therefore invited to regularly consult the latest version of this policy. However, we will inform you of any significant modification to this privacy policy.

Effective Date: March 14, 2023.