Base for Music is the data-driven marketing partner specialized in fan acquisition, empowering music companies to measure return on investment and predict growth.
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Common Pitfalls
Our solution
Guessing what to promote
Running ads without ROI
Lacking insight into Spotify’s performance metrics
Leverage data to identify what content actually delivers results
Get full transparency on campaign performance and ROI, maximizing each ad investment
Monitor your artist’s Popularity Score & algorithmic discoverability
Monitor fanbase growth
Centralize audience data across your entire catalog and gain actionable insights into campaign performance.
Run smarter ads
Leverage audience profiling and fan engagement data to optimize every advertising investment.
Smartlinks
Create personalized links to track listening habits, drive new saves, and enrich your full fan data ecosystem.

Unlock automated recommendations powered by data
Monitor algorithmic performance to improve your artists' visibility.
Understand which strategy is the most effective
Get a unified view of which campaigns and content directly impact artist streams and listener behavior.
Increase fanbase retention
Gain comprehensive insights into audience behavior to optimize your efforts and make smarter decisions.

Optimize advertising investments
Access real-time campaign performance data to adjust strategy and maximize ROI.
Segment fans by engagement level
Use engagement data to segment audiences and deliver more effective, personalized campaigns.
Analyze ROI
Track how campaigns drive audience growth and revenue across all marketing channels.

Monitor popularity score changes
Monitor changes in artists’ popularity scores with detailed, actionable metrics.
Focus on what drives results
Centralize data that directly impacts campaign conversions and fan engagement.
Stay informed effortlessly
Get weekly and monthly performance insights delivered directly to your inbox.

Drive ticket sales efficiently
Launch location-based campaigns to reach the right audiences and maximize event attendance.
Increase merch revenue
Use advanced audience segmentation to target fans most likely to engage with merch releases.
Track performance in real time
Monitor clicks, conversions, and ROI to optimize every marketing investment.

Find out how to manage all your marketing activations for your various projects.
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Find out how to provide your team with large-scale marketing tools.
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