Launch your advertising campaign with a strategy tailored to your goal

Fans make your goals possible

Base for Music is the data-driven marketing partner specialized in fan acquisition, empowering music companies to measure return on investment and predict growth.

No card required – create your account and explore your dashboard in minutes.

Base for Music - Home page
Base for Music - Home page

The data marketing partner of leading music companies

Why most artists don't grow and how we fix it

Common Pitfalls

Our solution

Guessing what to promote

Running ads without ROI

Lacking insight into Spotify’s performance metrics

Leverage data to identify what content actually delivers results

Get full transparency on campaign performance and ROI, maximizing each ad investment

Monitor your artist’s Popularity Score & algorithmic discoverability

All your fan data in one place for better decisions

Setup your onboarding

Monitor fanbase growth

Centralize audience data across your entire catalog and gain actionable insights into campaign performance.

Run smarter ads

Leverage audience profiling and fan engagement data to optimize every advertising investment.

Smartlinks

Create personalized links to track listening habits, drive new saves, and enrich your full fan data ecosystem.

From Spotify signals to algorithmic amplification

Setup your onboarding

Unlock automated recommendations powered by data

Monitor algorithmic performance to improve your artists' visibility.

Understand which strategy is the most effective

Get a unified view of which campaigns and content directly impact artist streams and listener behavior.

Increase fanbase retention

Gain comprehensive insights into audience behavior to optimize your efforts and make smarter decisions.

Increase efficiency and return on investment in your marketing

Setup your onboarding

Optimize advertising investments

Access real-time campaign performance data to adjust strategy and maximize ROI.

Segment fans by engagement level

Use engagement data to segment audiences and deliver more effective, personalized campaigns.

Analyze ROI

Track how campaigns drive audience growth and revenue across all marketing channels.

Easily track your artist's growth

Setup your onboarding

Monitor popularity score changes

Monitor changes in artists’ popularity scores with detailed, actionable metrics.

Focus on what drives results

Centralize data that directly impacts campaign conversions and fan engagement.

Stay informed effortlessly

Get weekly and monthly performance insights delivered directly to your inbox.

Drive conversion and revenue with precise activations: events, merch drops…

Setup your onboarding

Drive ticket sales efficiently

Launch location-based campaigns to reach the right audiences and maximize event attendance.

Increase merch revenue

Use advanced audience segmentation to target fans most likely to engage with merch releases.

Track performance in real time

Monitor clicks, conversions, and ROI to optimize every marketing investment.

Leverage our expertise to drive fan engagement for measurable growth.

You're a Music Company

You're a Music Professional

Fans make your goals possible - Base for Music