Engagement is essential.
It allows you to have a long term visibility through your fans.
Our ad formats are set up to engage news listeners. When they discover your music, the ad incites them to do different actions to interact with your content: add to playlist, subscribe etc. A newly acquired listener is an additional listener for your next releases and thus develops your fanbase.
It allows you to integrate automatic recommendations from platforms.
All streaming or video platforms analyze the quality of a content by the number of interactions it generates. When the interaction rate is high, platforms consider that the content is attractive for their users and place it in their automatic recommendations to make it discovered by new users. That's why paying to get only views or streams won't bring you anything, no fans and a content qualified as low quality by the platforms. Here, we do the opposite.
How we operate.
Launch ad campaign :
We need several information to run your ad. You will be able to select the content you want to promote and the platform on which your ad will be displayed. Then you have the option to delegate the targeting to us or choose which audience you want to reach. Finally, you can select your budget and get an estimate of your campaign.
Tracking your metrics :
On your dashboard, you will have access to all the statistics related to your campaign and the selected format. Each statistic is an indicator of the effectiveness of your ad, they allow our technology to optimize your campaign while it's running and to inform you of the effectiveness of your ad. All statistics are available at the end of the campaign.
Depending on the content and the delivery platform selected, your ad can be delivered in different formats. For now, each ad content is created automatically with the URLs you have entered. On Spotify and Youtube Music, it’s an audio spot that presents your music and spreads an extract. On social networks, it’s a video spread in story format. On Youtube, it’s the instream and discovery format. For each ad, a call to action is programmed to encourage engagement: Listen now, subscribe etc.
The launch of your campaign - 3 steps :
1 - Select the content to promote and the platform where your ad will be displayed. The ad content is created automatically.
2 - Select automatic targeting or custom targeting, you will be able to reach the listeners of your choice.
3 - Select your budget, an estimate will be proposed you.
Tracking your metrics
Dashboard - All your available statistics here :
Each ad is tracked to measure its effectiveness.
Each statistic is explained to know what it corresponds to.
Each action of a new auditor is referenced.
Audio ad on Spotify - Color Theory - 250€
35 753 ads delivery
24 328 listeners reached
3,7% conversion rate
917 new listeners
7,2 average streams by listeners
Video ad on Facebook / Instagram - Re Up Ro$e - 50€
49 591 ads delivery
42 750 people reached
3,19% clic rate
1 581 people redirected to smartlink
102 people who became new listeners
Video ad on Youtube - Kurtis - 50€
5 162 ads delivery
3 260 new viewers
63% view rate
25 actions acquired (like, follow, view on other video etc.)
Video ad on TikTok - Re Up Ro$E - 50€
56 616 ads delivery
47 515 tiktok users reached
1.11% clic rate
630 tiktok users who have been redirected to the video clip