Centralized data, smarter decisions
The Audience feature centralizes analytics to understand audiences, track catalog performance, and provide data-driven recommendations on what to promote next.
What you can do with Audience
Understand audience behavior
Track audience activity, platform usage, and catalog popularity trends to inform data-driven marketing decisions.
Monitor catalog performance
Track streams, engagement, and popularity scores in a single, centralized dashboard.
Get data-driven recommendations
Based on campaign goals such as increasing streams, followers, or engagement, receive guidance on what content to promote and where.
Analyze growth trends
Identify growth patterns, campaign impact, and changes in audience segments by platform or country.
Unified audience insights
Unified analytics from catalog performance to audience behavior, presented in clear charts to support fast, data-driven decisions.
Actionable insights for growth
Prioritize top-performing tracks
Use real-time insights to identify the catalog content gaining momentum and optimize promotion accordingly.
Identify growth opportunities
Detect emerging audience segments across countries and platforms, and prioritize expansion efforts.
Smarter campaigns, better results
Leverage goal-based guidance to maximize results and ROI.
Data-driven promotion recommendations
Data-driven recommendations highlight the releases and campaigns with the highest potential impact.
Leverage our expertise to drive fan engagement for measurable growth.
Join 10,000+ music professionals using data-driven campaigns to maximize growth and ROI.
