Engage key audiences through direct, measurable connections
The Fanbase feature provides a unified view of fan engagement across streaming platforms, enabling the activation of the most engaged audiences within the catalog.
What you can do with Fanbase
Spot high-value fan segments
Use engagement and streaming insights to focus campaigns where they drive the most impact.
Monitor engagement across platforms
Track audience interactions across streaming platforms using real-time, centralized analytics.
Data-driven fan segmentation
Build custom fan segments using listening habits, geography, platform preferences, and engagement levels.
Engage high-value fans
Activate your catalog’s most impactful segments with personalized content, offers, and unique experiences.
Run impactful activations
Early access campaigns
Give top audience segments first access to catalog releases, merchandise, and concert tickets before the general public.
Exclusive content
Deliver curated behind-the-scenes content, early releases, and premium experiences to the highest-impact audience segments.
Fan rewards
Deliver curated behind-the-scenes content, early releases, and premium experiences to the highest-impact audience segments.
AI-powered fan segmentation
Our AI analyzes listener behavior across streaming platforms to score and segment audiences by engagement. Identify superfans, casual listeners, and all segments in between, and use these insights to drive data-informed campaign decisions.
Setup your onboarding
Targeted activations for key fan segments
Launch marketing activations targeting superfan segments via direct platform access to strengthen engagement and catalog growth.
Get onboarded
Leverage our expertise to drive fan engagement for measurable growth.
Join 10,000+ music professionals using data-driven campaigns to maximize growth and ROI.