Create direct connections with your most engaged fans
The Fanbase tool helps you measure your listeners’ engagement across streaming platforms and build a direct relationship with your most dedicated fans.
What you can do with Smartlinks
Spot your top fans
Identify your most loyal and engaged listeners based on real streaming data and platform engagement metrics.
Track fan engagement
Monitor how your fans interact with your music across platforms with comprehensive analytics and real-time insights.
Segment and prioritize
Create custom fan segments based on listening patterns, geography, platform preferences, and engagement levels.
Activate your superfans
Launch targeted campaigns to your most valuable listeners with personalized offers, exclusive content, and special experiences.
Launch meaningful activations
Early access campaigns
Give your most dedicated listeners first access to new music, merchandise, and concert tickets before the general public.
Exclusive content
Create special behind-the-scenes content, unreleased tracks, and private livestreams available only to your top fans.
Fan rewards
Create special behind-the-scenes content, unreleased tracks, and private livestreams available only to your top fans.
Identify your fans’ engagement with AI
Our AI analyzes your listeners’ behavior across streaming platforms to score and segment your audience based on engagement. Spot your superfans, casual listeners, and everyone in between — and tailor your strategy accordingly.
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Launch direct activations with your top fans
Thanks to direct access to your fans on the platforms, launch new marketing activations to develop and to animate your community of super fans.
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Start building your fanbase
Join 7,000+ artists using Fanbase to grow real connections — powered by real listening data.
